Many people would like to drive a luxury car like a Ferrari or Bentley for a weekend or a week. Business trip, family event, and sightseeing: all opportunities are good to rent a prestige vehicle. The luxury car rental market is not experiencing a slump and is doing well.
Driving a prestige car: a way to stand out
Almost the majority of French opts for luxury car rental online. Moreover, many sites now offer this type of service, which contributes significantly to the rise in rentals. Driving a Ferrari, a Jaguar or a Porsche is part of the collective unconscious as an emblem of luxury. From there, there are three types of potential customers:- Affluent people passing through a city who do not want to engage in the act of buying because of the fear of a haircut;
- Companies that want high-end models to convey a good image of executives at a business meeting, contract negotiation or corporate event;
- People who simply want to have fun or stand out at a wedding, a party, a birthday.